03 / 2025
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Launching 2026
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Product Design · Brand
Orkestra
An inventory and crew-scheduling platform for teams who are tired of tools that look like they were designed in 2005. Leading product design, brand, and marketing from zero.
Two of the most important tools in operations, and two of the worst-designed categories of software.
Crew scheduling and inventory management are core to how ops teams run. But the leading platforms are either a decade behind on interface design, or so feature-heavy that getting anything done feels like a tax. We saw an opportunity to build something simpler, faster, and architected for where these teams are actually going next.
Ops teams don’t need more features. They need the right ones, well-designed, with AI doing the work that doesn’t need a human.
The MVP focuses on doing the fundamentals brilliantly. The roadmap builds toward embedded AI that streamlines the repetitive work teams do every week, freeing them up for the parts of the job that actually need judgement.
Product design, brand, and everything in between
01
The product
Leading product design across the core inventory and scheduling flows, from first-run onboarding through to the day-to-day tools teams will live in. Every decision is weighed against a simple question: does this help someone get their job done faster, or is it just a feature?
02
The brand
Designing the identity alongside the product so the two speak the same language. In a category full of bland blue SaaS tools, Orkestra has room to feel more considered and more human, without going so far that it stops feeling trustworthy to the people who’ll use it every day.
03
Designing for AI from day one
Even though AI isn’t in the MVP, every interaction is being designed with it in mind. The flows are structured so that when we embed AI assistance, it slots in naturally, rather than being bolted on later as a second-class feature.
A landing page that looks like the product
Designed and shipped the marketing site alongside the product, same voice, same materials, same signature green. Below is the live page — in the original build it’s embedded and fully interactive, with a working schedule builder in the hero.
Marketing site · preview
orkestra.app
Built for teams who live in the tool
The core admin surface, where ops leads spend their working hours. A dashboard that surfaces what matters without drowning it in charts, drag-and-drop scheduling that feels physical to move around, and inventory that stops feeling like a spreadsheet.
Dashboard
inventory, active crew, monthly spend, this week’s schedule.
Scheduling
drag-and-drop shift assignment.
Employees
Inventory
stock levels, warehouse locations, reorder alerts.
The first five minutes
Getting a new team from signup to their first schedule with as few decisions as possible. Every question earns its place, and skipping it is always an option — teams can come back once they know what they need.
01 · Sign up
brand-forward left panel doubles as a preview.
02 · Workspace
form left, live preview right.
03 · Right-sized plan
the plan card updates live as crew size changes.
04 · Invite the team
or skip for now.
The crew’s view
What most of the team actually uses — a stripped-back mobile app for checking shifts, confirming schedules, and requesting time off. No dashboards, no charts. Just the parts they need, when they need them.
Calendar
shifts at a glance
List
detail without the noise
Profile
time off, edit details
Status
MVP launching Q2 2026. Case study will be updated with outcomes and user feedback once live and in customers’ hands.
Next · 04
Get in touch
© Harry Thorpe · 2026
London, UK